RCU MARKETING TEAM CELEBRATES AWARD-WINNING CAMPAIGNS

EAU CLAIRE, Wis. – The Marketing Association of Credit Unions (MAC) hosts an annual conference to recognize the most impactful and creative credit union marketing projects and campaigns across the nation. This year's ceremony, held in Hollywood, CA, was a night to celebrate the power of innovative marketing in credit union success. A distinguished panel of judges meticulously evaluated a record-breaking 447 entries from over 100 different credit unions, selecting winners based on their creativity, strategic effectiveness, and overall impact.

Royal Credit Union Takes Center Stage

Royal Credit Union received the following recognitions:

Gold – Social Media: Influencer Campaign

Royal collaborated with Minnesota influencer couple and long-time Royal Members Sway and Sarah, whose social media accounts are focused on home renovation tips and do-it-yourself projects. In a video posted to Instagram, TikTok, and YouTube, the couple showcased a tutorial for a do-it-yourself end table while sharing the benefits of having a checking account with Royal. This campaign was a great success in increasing user engagement on Royal’s social media profiles.

Silver – Financial Education: Money Donuts Podcast

Royal’s Money Donuts podcast promotes financial wellbeing by sharing educational and informative content, often from subject matter expert Royal team members. The podcast is available on all podcast platforms and full videos can be found on Royal’s YouTube channel.

Bronze – Business Development: Employer Partnership Program

Royal partners with local organizations and businesses to offer their employees discounts and perks on financial products and services. The Employer Partnership Program benefits Royal business Members and offers added value for their employees while helping to meet their goals for recruiting, retention, and engagement.

Campaign Spotlight

Out of all 447 entries from over 100 credit unions nationwide, Royal and their influencer marketing campaign was chosen as a top 4 finalist to compete for the renowned MACQUEE award. Andrea Finn and Alexis Roux-Seboe, Royal’s Marketing Manager and Marketing Content Coordinator, presented the campaign to conference attendees and judges.

Creating a Positive Impact for Members and Communities

“These awards showcase the exceptional marketing strategies that credit unions are leveraging to better serve and engage their Members,” says Lynne Jarman-Johnson, Chair of MAC. “We are honored to celebrate the dedication, creativity, and success of these projects and campaigns, which truly embody the cooperative spirit of credit unions.”

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About the Marketing Association of Credit Unions (MAC)

The Marketing Association of Credit Unions (MAC) was created in 1986 by Marketers for Marketers and is dedicated to supporting and advancing the marketing and communications efforts of credit unions. Through educational programs, networking opportunities, and recognition of excellence, MAC strives to enhance the effectiveness of its members and promote the credit union difference. For more information about MAC and the annual awards, please visit Marketing Association of Credit Unions (macnetwork.org).

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 300,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit rcu.org or call 800-341-9911.