The Country Inn & Suites by Radisson Hotel in Chippewa Falls, WI Wins Prestigious 2024 Platinum Award from Choice Hotels

[Chippewa Falls, WI] April 10, 2024 – The Country Inn & Suites by Radisson hotel of Chippewa Falls, WI has been recognized with a prestigious 2023 Platinum Award by Choice Hotels International, Inc. (NYSE:CHH), one of the world's leading lodging franchisors.

The designation is awarded to the top 3% of hotels within the brand, representing a tremendous accomplishment. As one of the top tier properties operating under the Country Inn & Suites flag, the hotel has demonstrated an exceptional focus on guest satisfaction and dedication to superior service. Award criteria are evaluated by Choice Hotels through its official property ranking reports.

“Service excellence has always been our main focus. It’s what differentiates us from our competitors. Now with the Choice Hotels member base behind us we are looking forward to growing our market share in 2024 and beyond.” Said Erin Lorberter, General Manager and 22 year veteran of the hotel.

The Country Inn & Suites hotel participates in Choice Privileges, the award-winning rewards program where members earn points on eligible charges during their stay, which can be redeemed for reward nights at nearly 7,500 hotels across 22 brands located in 47 countries and territories worldwide. With the Choice Privileges Mastercard and Choice Privileges Select Mastercard, members can earn more points faster, including on everyday purchases.

Choice Hotels, with a franchise-first focus and an industry-leading retention rate, has been commited to providing its hotel owners with the support they need to succeed since it launched the country's first hotel chain in 1941. Today, Choice offers franchisees a suite of cutting-edge cloud-based solutions, including the choiceEDGE guest reservation platform and the choiceADVANTAGE property management system to help franchisees effectively manage room rates, distribution channels, and inventory. Additionally, Choice University, the most widely awarded learning program in the hospitality industry, delivers customized and always evolving learning and development resources. From pre-opening to grand opening and every day forward, Choice provides hotel owners with best-in-class resources to help them maximize the return on their investment.